Friday, July 31, 2015
Working on those two things in particular has really helped us hone in on what we are about here at the organization. We learned that a logo is merely a symbol for our organization. We also learned a thing or two about branding. Branding is more of a longer term affair. The example that was pointed out to us was Nike. Everyone know the Nike swoosh. That logo is pretty recognizable. But did you know the company spends millions of dollars to publicize its brand? The goal is to get you to think about them when it is time for that next pair of athletic shoes. We want that for the SPC - not for athletic shoes but for steel pans and their community.
So we are working on that with the logo designers. While we don't plan to spend millions of dollars on building our brand, what monies we do have will be put to good use. Our brand is to make sure steel pan players in the U.S have a community resource they can call their own. That means providing the means to connect with each other, helping them find resources to learn more about what is going on with U.S. steel pan, and highlight our members' performances. That's what we are all about.
So when you see our logo on the new T-shirts, a brochure, or even an advertisement for future Pan People Music Festival, you know what that symbol represents.
Friday, July 17, 2015
The Pan Association at the 2015 Pan People Music Festival
1) We are finishing up the video(s) for the events. We hope to have one video showing highlights of the event and another showing off some of the performances. The bands did great if you missed it. You'll get a chance to see what I mean in a week or two. We'll post them up on the SPC You Tube channel and website.
2) We had a good number of folks attend this event roughly 200 throughout the day. Some came as far away as New Hampshire and Nebraska. The bulk came from all points in Colorado.
3) We are still hearing rave reviews on the food truck we had at the event - Stretch Comfort Food. They were so popular throughout the day, that they ran out of food. We were pretty happy for them.
4) We were selling copies of the Pan! Our Music Odyssey film at the event. The cost is $35 + S&H if you would like a copy. Looking at the bin next to my desk, I see we have six left. So hurry. Send me a note at firstname.lastname@example.org if you would like a copy.
We have some of our members out and about at various festival around the country. We are hearing some great things about what they are doing. We had a couple at the Mannette festival and several will be at Pan Ramajay festival in Denver. You all make us proud!!!
As always, continue to have a great summer and stay tuned for more news.
P.S. Thanks to our contributors at the Pan People Music Festival. We have begun work on your gifts as we speak.